by Kelly Forzaglia published for Jolt Creative, LLC April 3, 2023
For many content creators today, the recent release of OpenAI’s newest generative AI technology, ChatGPT, has renewed anxieties about the future of their jobs. Many wonder how much risk the professional and creative industries will face as AI becomes more advanced.
The question on everyone's mind: 'Will AI take over my industry?'
Let’s start with a reassurance: while chatbot technology is being experimented with in everything from copywriting to graphic design, the consensus from scholars, scientists, journalists, and even the chatbots themselves, is that generative AI is foremost a tool, not a takeover.
In this article, we break down what ChatGPT is and the future of the AI product, plus three valuable ways to work with generative AI and three things to watch out for when using it to create content.
First Off, What is Artificial Intelligence?
You have probably heard of artificial intelligence (or AI) before, but it’s become a pretty wide-ranging term these days. AI is essentially any ‘technology that can perform a task that traditionally requires human intelligence.'
Think of AI as Earth and generative AI as a continent on Earth. There are several different kinds of AI aside from generative AI, such as natural language processing or deep learning, but within each type of AI is what you can think of as 'countries.' For instance, generative AI houses text-generative, image-generative, audio-generative, and other types of AI. ChatGPT is more like a city within the country of text-generative AI –just a really big and rapidly growing one.
Who Is Open AI?
OpenAI is an artificial intelligence lab that started a few years ago with the mission of building AI software ‘transparently’ and making it accessible to everyone. Currently run by the CEO, Sam Altman, OpenAI is responsible for the creation of the product ChatGPT. While OpenAI isn’t the only artificial intelligence company out there, it has released one of the most successful generative AI products on the market. Since its release, ChatGPT has been built into several big companies’ software as a supplemental service, helping users with writing, design, and code.
What Does 'GPT' Stand For?
GPT stands for ‘generative pre-trained transformer.’ In other words, ChatGPT is a text generator formatted like an instant-message thread, capable of transforming any request into the content you need (or want). It can generate seemingly anything like an academic essay, software or computer code, legal memos, or answer questions.
Why Is ChatGPT Such A Big Deal?
The latest version of ChatGPT, GPT-4, was released this March (2023) and has been trained on trillions of data points to generate the high-quality content it's known for. However, the model that came before it in November of 2022, GPT-3, was the first massive breakthrough in text-generative AI in years.
What makes ChatGPT stand out is its ability to synthesize information with a human-like style and how it can produce high-quality computer code with relative ease. Other models of generative AI have yet to achieve this level of synthesis and analysis -- and as evidenced by the latest release of GPT-4, this quality is only going to increase.
What Industries Are Going To Be Most Affected by GPT-4?
Because GPT-4 is built to do data analysis and text generation, it is often used to write blog posts, social media ads, news articles, or any long-form content for websites. Content like this can often be generic and time-consuming to write. Not to mention it's usually researched using online data -- which makes up much of the same data that ChatGPT is trained on only to a much more exhaustive degree. Plus AI can generate this content much faster.
As these tools are being beta-tested, companies are trying to build an AI tool into everything. You have probably heard disputes about robot legal representation and therapists using chatbots cropping up left and right since GPT-4 is not yet a perfect AI tool. However, fields that rely upon data analysis and reading or writing are likely to see a cameo from the AI writing tool. AI has also been tested in creative fields like screenwriting, visual arts, and literature, but with much less success than when it comes to bulk content generation.
Financial fields, customer service jobs, graphic design and advertising, Software builders, and media jobs are all being supplemented by AI tools. But don't worry: AI Won't replace human writers or content creators.
How Is ChatGPT Going To Affect Human Writing?
Writer's block could be a thing of the past thanks to the breakthrough of GPT-4. AI writing tools have streamlined the content creation process for copywriters, busy marketers, and other digital content creators by quickly and smoothly generating anything one can imagine. Copywriting is one of the marketing groups most affected by this technology since AI is great for blog writing, social media captions, video scripts, and website copy. However, as many journalists and researchers are quick to distinguish, content generated by GPT-4 is often filled with misinformation, errors, and bias. Therefore, the rise in the usage of AI writing software has increased the need for experienced editors in the marketing industry.
So, Is GPT 3 A Bad Thing For Content Creation?
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